Radiohead takes a piss on the major labels…
3 October 2007 dans freshness guaranteed!, fresh music
The tirelessly creative band Radiohead has a new album coming out called “In Rainbows”. I haven’t heard any of the album yet, but the band is already generating a ton of press for the creative way that they are selling the album. Basically, you can choose to pay whatever you want to download the album as mp3 files. Additionally, there is a really intense, and feature-packed box set available for something like $60-80. So far, Radiohead’s management have stated that more fans have pre-ordered the box set, which has to serve as a huge FU to the music distribution hierarchy who surely won’t be able to fathom why fans might choose to pay something for music that they could otherwise get for free.
I’m a casual fan of Radiohead, I’m setting my personal price for “In Rainbows” at about $6. But truthfully, I wouldn’t even be thinking about buying it otherwise unless one of my friends told me it was exceptional. Now I’m interested just because I respect their balls.
